Despite all the predicaments regarding current health care situation, some big companies are still able to come up with a new method that will grab their potential customers’ attention. “The patient will see you now.” That is the new approach of Blue Cross and Blue Shield of Minnesota as they launched the very first online access to health care.

Online Care Anywhere will allow patients to access medical care from home or work simply by logging onto a computer or picking up the phone. Blue Cross is working with Fairview Health Services on this innovative care delivery option that targets to reduce costs while improving quality, access to care and patient experience. The online system is powered by American Well.

“Online Care Anywhere is a dynamic new tool that can be used to make health care less costly and more convenient for consumers,” said Pat Geraghty, president and CEO, Blue Cross and Blue Shield of Minnesota (Blue Cross). “The transformation of the health care system is happening right here in Minnesota through innovation and patient-centered reforms by consumers, health plans and care providers. We believe Online Care Anywhere is the kind of innovation needed to change and reform health care.”

Blue Cross is the first health plan in the continental U.S. to present online care. During the pilot phase of the program, the company will work intently with its own employees, the first user group, and with Fairview provider partners to assess and improve this innovative care model.

“Innovation in all aspects of health care is needed, from the ways in which we access care to the structures in place to pay for it. Online Care Anywhere is one example of the kind of new thinking we need to change the health care equation to deliver more patient-centered, cost effective care,” said Pat Geraghty.